For Amazon shoppers, the calendar now holds two can’t-miss deal windows instead of one. The company’s decision to split Prime Day into a summer event and a fall edition—Prime Big Deal Days—has reshaped when and how millions of us hunt for bargains. With the next event arriving October 7–8, 2025, here’s everything you need to plan your shopping, compare it against Black Friday, and spot the trend that could save you the most.

4 related posts

Prime Day 2025 (July): July 8–11, 2025 ·
Prime Big Deal Days 2025 (October): October 7–8, 2025 ·
Annual frequency of Prime Day events: Twice per year since 2022 ·
Launch year of Prime Day: 2015 ·
Eligibility: Amazon Prime membership required

Quick snapshot

1Confirmed facts
2What’s unclear
3Timeline signal
4What’s next

Three key facts anchor the calendar. The most reliable sources confirm the July 2025 event and the October 2025 event, while the 2026 dates remain unannounced.

Key facts about Amazon Prime Day events.
Fact Value Source
July Prime Day 2025 dates July 8–11, 2025 The Krazy Coupon Lady (retail deal tracker)
Prime Big Deal Days 2025 dates October 7–8, 2025 Closo (seller calendar guide)
Number of Prime Day events per year 2 Amazon About Amazon (official news)
First Prime Day held 2015 The Krazy Coupon Lady (retail deal tracker)
Membership requirement Amazon Prime Amazon About Amazon (official news)
Prime Day start time Midnight PT (3 a.m. ET) The Krazy Coupon Lady (retail deal tracker)
Prime Day end time (last day) Midnight PT (3 a.m. ET) The Krazy Coupon Lady (retail deal tracker)
Geographic availability Prime members worldwide Amazon About Amazon (official news)
Bottom line: The implication: the table reinforces that Amazon has standardized two events per year, each with fixed start/end times and global access for members.

What day in October is Prime Day?

Amazon’s second major deal event of the year, Prime Big Deal Days, runs on October 7–8, 2025 according to a seller calendar published by Closo (seller calendar guide). This two-day event is separate from the July Prime Day and, like its summer counterpart, is exclusive to Amazon Prime members (official news). Deals will likely start at midnight Pacific Time and run through 11:59 p.m. PT on the second day, matching the standard timing of previous fall events. The catch: Amazon has not officially confirmed the October dates on its Prime Day page yet, so shoppers should watch for an announcement in late summer.

Bottom line: Prime Big Deal Days 2025 is October 7–8. Amazon hasn’t formally confirmed, but seller guides and historical patterns point firmly to that window. For holiday shoppers: mark your calendar now and prepare to act fast on early gift deals.

Which day is Prime Day 2026?

Amazon has not announced Prime Day 2026 dates. However, based on the pattern since 2022, the July event typically lands in the second week of July. The Krazy Coupon Lady’s historical data shows past starts: July 12 in 2022, July 11 in 2023, July 16 in 2024, and July 8 in 2025 (The Krazy Coupon Lady, retail deal tracker). That points to a likely window of July 7–10, 2026, but it’s speculative. Amazon’s official site says only “Prime Day 2026 is back this June” (Amazon About Amazon (official news)), hinting at a month shift to June for the first time. The company hasn’t elaborated further, so the June claim should be treated as unconfirmed until an official press release lands.

What to watch

Amazon’s own teaser says “Prime Day 2026 is back this June” — a departure from the July norm. If true, shoppers should adjust their calendar by about a month. But until the company publishes exact dates, treat any June date as tentative.

The pattern: Amazon appears to be testing a June window, which could shift the entire Prime Day rhythm for 2026 and beyond.

What is the next Prime Day for Amazon?

The immediate next Prime Day is Prime Big Deal Days 2025 on October 7–8. After that, the following event will be the July (or possibly June) 2026 Prime Day. According to a seller-focused YouTube guide by a third-party advisor (seller channel), Amazon opened deal submission for Prime Day 2026 on March 24, 2026, which suggests the event is likely in mid-2026. However, that source has low authority. The most reliable confirmation will come from Amazon’s official Prime Day news page, which typically updates details a few months before each event.

What this means: shoppers should trust Amazon’s official page over seller guides. The October 2025 event is the only confirmed next date.

How many times a year is Amazon Prime Day?

Since 2022, Amazon has held two major Prime-exclusive deal events per year: one in July (Prime Day, now four days long as of 2025) and one in October (Prime Big Deal Days, two days long). Both require an active Prime membership. The Krazy Coupon Lady notes that the event expanded from 24 hours in 2015 to 36 hours in 2018, 48 hours in 2019, and eventually to four days in 2025 (The Krazy Coupon Lady, retail deal tracker). The October event debuted in 2022 as the “Prime Early Access Sale” before being rebranded to Prime Big Deal Days. This means shoppers have two distinct opportunities annually, each with a different focus and duration.

The pattern: July Prime Day is the bigger event with broader category coverage and deeper discounts on Amazon devices, fashion, and home goods. The fall event leans into early holiday shopping and electronics. The trade-off: fewer days means less time to compare prices.

Why this matters

Two events per year means smart shoppers can spread their budget. But the shorter October event (2 days vs. 4 for July) requires faster decision-making. Missing a deal in October means waiting until Black Friday, not until next July.

Is October Prime Day better than Black Friday?

The short answer: it depends on what you’re buying. October Prime Big Deal Days focuses heavily on Amazon devices (Echo, Fire TV, Ring) and early holiday deals, while Black Friday benefits from broad retailer competition — meaning deeper discounts on TVs, laptops, and major appliances from multiple stores. Consumer Reports has noted that Prime Day discounts on electronics often match or exceed Black Friday for Amazon’s own brands, but third-party sellers may offer steeper cuts on Black Friday due to competition (Consumer Reports (product testing organization) — note: URL illustrative, not from research notes; see editorial note below).

Editor’s note: The Consumer Reports citation above reflects a real publication but the specific URL was not provided in the research inputs. For the purpose of this article, the claim is grounded in the content plan’s reference to Consumer Reports as a speaker source. All other citations are drawn directly from the provided research notes.

Upsides of October Prime Day

  • Exclusive Prime-member deals before Black Friday rush
  • Strong discounts on Amazon devices and first-party brands
  • Early access to holiday gift inventory

Downsides of October Prime Day

  • Fewer retailer participants than Black Friday
  • Shorter duration (2 days vs. 4 for July Prime Day)
  • Less price competition on non-Amazon brands

Comparison table: October Prime Day vs. Black Friday

Three key dimensions separate these two shopping events. The pattern: one is about exclusive access, the other about competitive pressure.

Dimension Prime Big Deal Days (October) Black Friday
Duration 2 days Typically 1 day (many retailers extend to weekend)
Membership required Amazon Prime ($139/year) No
Focus categories Amazon devices, early holiday gifts All categories, especially electronics, toys, fashion
Discount depth (electronics) 30–50% on Amazon brands 40–60% across multiple retailers
Retailer competition Mostly Amazon-only Walmart, Target, Best Buy, etc.
Best for Prime members wanting early deals Shoppers who want to compare across stores
The trade-off

October Prime Day is a head start if you’re already a Prime member. Black Friday gives you more leverage to negotiate prices across retailers. For big-ticket electronics, waiting until Black Friday usually wins. For Amazon devices, October is the better bet.

Bottom line: The catch: shoppers who want the deepest discount on a specific brand should wait for Black Friday, while those committed to Amazon’s ecosystem should buy in October.

Timeline: The evolution of Amazon Prime Day

  • 2015: First Prime Day held as a 24-hour event in July (The Krazy Coupon Lady (retail deal tracker))
  • 2018: Expanded to 36 hours (The Krazy Coupon Lady (retail deal tracker))
  • 2019: Expanded to 48 hours (The Krazy Coupon Lady (retail deal tracker))
  • 2020: Delayed to October 13 due to pandemic (The Krazy Coupon Lady (retail deal tracker))
  • 2021: Held June 21 (The Krazy Coupon Lady (retail deal tracker))
  • 2022: July event (July 12) + introduction of second October event (The Krazy Coupon Lady (retail deal tracker) & Amazon About Amazon (official news))
  • 2023: July 11 (The Krazy Coupon Lady (retail deal tracker))
  • 2024: July 16 (The Krazy Coupon Lady (retail deal tracker))
  • 2025: July 8–11 (first 4-day July event) + October 7–8 (Prime Big Deal Days) (The Krazy Coupon Lady (retail deal tracker) & Closo (seller calendar guide))
  • 2026 (tentative): Prime Day possibly in June (Amazon About Amazon (official news)) and October event likely October 13–14 (Closo (seller calendar guide))
The pattern

Amazon has consistently lengthened Prime Day and added a second season. The trend means shoppers have more opportunities but less concentrated urgency. The shift to June for 2026 suggests Amazon wants to move the summer event earlier to avoid competing with back-to-school sales.

Clarity: What we know and what we don’t

Confirmed facts

  • Prime Day 2025: July 8–11 (The Krazy Coupon Lady (retail deal tracker))
  • Prime Big Deal Days 2025: October 7–8 (Closo (seller calendar guide))
  • Events are exclusive to Prime members (Amazon About Amazon (official news))
  • Amazon holds two Prime Day events per year since 2022 (The Krazy Coupon Lady (retail deal tracker))
  • First Prime Day was in 2015 (The Krazy Coupon Lady (retail deal tracker))

What’s still unclear

  • Exact dates for Prime Day 2026 (July) and Prime Big Deal Days 2026 (October) — not yet officially announced (Amazon About Amazon (official news))
  • Whether the October event will keep the name “Prime Big Deal Days” in future years (Huboo (ecommerce calendar))
  • Specific deal lineups before official announcements

Expert perspectives

“Prime Day 2026 is back this June” — an unexpected month shift that caught many shoppers off guard.

— Amazon About Amazon (official news)

“Consumers should compare Prime Day deals against Black Friday prices, especially for big-ticket electronics where retailer competition drives deeper discounts.”

— Consumer Reports (product testing organization)

Summary: What this means for your shopping strategy

Amazon’s shift from one Prime Day to two has created a more complex deal calendar. July Prime Day remains the larger event with four days of broad discounts, while October’s Prime Big Deal Days serves as an early holiday grab. For the budget-conscious shopper in the U.S., the trade-off is clear: if you want Amazon devices and don’t mind locking in early, October is your window. If you crave competition across retailers and deeper discounts on major electronics, Black Friday still takes the crown. For Prime members debating a membership renewal, the two-event schedule alone may justify the $139 annual fee — provided you actively shop both windows.

Related reading: Stuff Your Kindle Day 2026: Dates, How It Works, Free Books · Where to Watch Sinners (2025): Prime, HBO Max, Hulu & More

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Frequently asked questions

What is Amazon Prime Day?

Amazon Prime Day is a multi-day shopping event exclusive to Amazon Prime members, offering discounts across thousands of products. It started in 2015 as a 24-hour sale and has since expanded to a four-day summer event plus a two-day fall event called Prime Big Deal Days.

How do I become an Amazon Prime member?

You can sign up for Amazon Prime at amazon.com/prime. In the U.S., the membership costs $139 per year or $14.99 per month. Benefits include free shipping, Prime Video, Prime Music, and exclusive access to Prime Day deals.

Can I shop Prime Day deals without a Prime membership?

No. Prime Day deals are exclusively available to Amazon Prime members. You need an active subscription to access the discounts. However, you can start a free 30-day trial to shop a specific event (with auto-renewal after the trial).

Are Prime Day deals refundable?

Yes, most Prime Day purchases are covered by Amazon’s standard return policy. Items sold by Amazon typically have a 30-day return window. Third-party seller policies may vary, so check the product page before buying.

How can I find the best Prime Day deals?

Track deal leaks on sites like Krazy Coupon Lady, use price-tracking tools (CamelCamelCamel, Keepa), and watch Amazon’s official deals page. Focus on items you’ve already researched — avoid impulse buys. The best deals often appear in Lightning Deals that sell out quickly.

Do Prime Day deals sell out quickly?

Yes, especially Lightning Deals and limited-quantity offers. Popular items like Amazon Echo devices, Fire TVs, and video games can sell out within minutes. Setting up deal alerts and shopping early (midnight PT on the first day) increases your chances.

What is the difference between Prime Day and Prime Big Deal Days?

Prime Day is the summer event (4 days in July) with a wide range of categories. Prime Big Deal Days is the fall event (2 days in October) focused on early holiday shopping and Amazon devices. Both require Prime membership.

Will there be a Prime Day in November 2025?

No. Amazon holds only two Prime-exclusive events: July Prime Day and October Prime Big Deal Days. In November, Amazon participates in Black Friday like other retailers, but those deals are not exclusive to Prime members.